Help Us Plant
for future generations
PLANTA UNA REINA event will be held where you will have the opportunity to plant an agave Lechuguilla (A Maximiliana) and in 8 years (2030) you will receive a bottle of La Reina with your planted agave.
Raicilla is a regional agave distillate, with a designation of origin of June 28, 2019.
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About Our Volunteer Program
explanation of the raicilla production process
denomination of origin
This project has been praised with the support of the Government thanks to the denomination of origin that has brought recognition and respect towards a new Category.
To produce 1 liter of raicilla, 8 to 10 kilos of Agave are needed, so for more than 7 years we have been planting between 12,000 and 15,000 agaves per year.
We have 3 Artisanal stills and 1 Ancestral, of which 6,000 liters and 2,000 liters are produced respectively.
“We Have the Power to Impact Our Future, and We’re Doing Something About It”
The members of the Presidium:
- Ana López – presentation of the project.
- Strategic coordinator Alejandro Guzmán Lerralde
- Claudia Villarruel – SEDECO Director and godmother of the event.
- Raicillero Master Julio Topete.
Join our next Agave plantation program on:
June 1-4, 2023
Be part of the first documentary of Agave Maximiliana Plantation and the Experience in the Sierra, immerse yourself surrounded by nature.
1 week living in a rustic and beautiful cabin in the middle of the Sierra Madre Occidental of Jalisco, Rancho Nuevo, Taberna La Reina, waking up with the first lights from the sun and the smell from a “café de olla” from Silvia, the Maestra Raicillera and Julio’s wife, the best cooking lady in the world: La Reina!
It will be one week with magical people from all around the world, from the spirits business to the art, fashion, kitchen, it and movies business, people that have been connected with the same values and share a copita of La Reina raicilla.
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Our Top Priorities
Our products take their character from the land where they were grown. We nurture every terroir and its biodiversity and we respond to the challenges of climate change to ensure quality ingredientes now- and for generations to come.
See how we care for our lands
We take care for the land and the land provides to us.
We minimize our carbon foot print in every step we take.
Conservation and propagation are keys aspects to a healthy ecosystem.
Energy efficient techniques can provide long-term solutions.
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Agave Plantation Campaign
This May of 2022 our goal is to plant +55,000 agaves in the shady hillside of the sierras in Jalisco. Join us for more info follow our website below.
Next Agave Plantation programs:
Planta Una Reina 2022 (June 1-4, 2023)
Imagine living in a rustic and beautiful cabin in the middle of the Sierra Madre Occidental of Jalisco, Rancho Nuevo, Taberna La Reina, waking up with the first lights from the sun and the smell from a “café de olla” from Silvia, the Maestra Raicillera and Julio’s wife, the best cooking lady in the world: La Reina!